Destination Marketing Essay Example | Topics and Well Written Essays - 2500 words

Destination Marketing - Essay Example Definition of Destination Marketing The term ‘destination marketing’ can be defined as one of the innovative strategies in order to get an edge over other competitive destinations. It can be revealed that marketing the destination of the tourist should tend to complement with the strategic objectives of the stakeholders as well as the sustainability of the local resources. It is worth mentioning that the destinations need to develop innovative strategies and make their products distinct from those of their competitors by conducting research so that they can make and display the unique value. Destinations can as well expand partnership with various public as well as private sectors at various levels of the destination management so that they can stimulate the delivery mechanism quite promptly and effectively. It can further be argued that with the advancement of technology such as web-based promotional measures, the competition becomes more pronounced by enhancing visibil ity, reducing the cost as well as increasing the local co-operation. Therefore, tourism marketing can be envisioned as one of the important steps in the direction of ensuring optimisation of the impacts that tourism has and in the achievement of the stakeholder’s strategic objectives. It is worth mentioning that the destination marketing must be formed in connection to the western business model in order to lookout for the greater interest of the destinations and the stakeholders who are directly or indirectly associated with the task of promotion and development of the destinations (Swain, n.d.). The destination marketing can be considered as being an essential part of mounting as well as increasing the popularity of the particular location. It has been apparent that several times the tourist planners pay more attention towards the development of the tourism while focusing less on retaining and preserving the attributes attracting the travellers towards the destinations. Mor eover, the tourism destinations are quite difficult ‘products’ to market which makes use of huge number of the stakeholders. The other thing which is worth mentioning in this regards is that the destination manager has less control over the brand image. The level of complexity as well as diversity has been well known by the tourism planners which make the brand development a difficult and cumbersome task for the national, local and regional tourism organisations. The destination marketing involves attention of the tourist-related organisations towards the destinations. The stakeholders face challenges in developing a coherent theme for the destination brands. Due to the cut throat competition, the key to the success of business is building and maintenance of the brand values. There has been a shift of brand management from peripheral marketing concern to the core business strategy (Ana, 2004). Development History of Destination Marketing The history of destination marke ting can be traced back to nineteenth century in the USA. It was the time when meetings and conventions were attracted. The formal commencement of the US

my perfect job :: essays research papers

I look out the window and see massive buildings, millions of colorful lights lights and above it all a dark night sky. It’s almost eight, and I rub my eyes in an effort to wipe away exhaustion from the long day. I struggle to get up and slowly walk over to the huge window. I look down and see hundreds of tiny cars whoosh in all directions, I think I see people, but it’s too hard to tell. I sip on my cappuccino while thinking about today’s case. I admire my speech and the carefully thought out questions for the main witness. I remember when I first started my practice: a shabby small office on a side-street, working for a snobbish little man who always annoyingly patted his head to make sure his toupee was still there. I was so inexperienced and scared.   Ã‚  Ã‚  Ã‚  Ã‚  I notice that I finished my cappuccino and have been â€Å"sipping† on air for the past fifteen minutes; I laugh at myself and toss the empty cup in the trash. Then I fall back into my thoughts, and I realize that I’m proud of me. I proud of my tall bookshelves full of law books which I have all read, my big desk with piles of folders with cases waiting to be â€Å"freed†, the confidence I have in the courtroom, the way I worked so hard to be able to say that I love my job, I’m round of how eager I am to come in here every morning and I never want the day to end so I can stay just a little longer. A lot of people can only dream of what I have.   Ã‚  Ã‚  Ã‚  Ã‚  I am interrupted by a ring, that’s my phone. I pick up the receiver and try to pull myself back into the details of the case I was going over before I decided to take the much-needed break, it’s a business call. For the next half an hour I fall into the world of justice, right-and-wrong, the world of my client and our case. I hang up with a smile because I like it when I can tell a person â€Å"I will take care of this, don’t worry†. This puts people at ease and me in control of the situation so I can give it my best.

Employee Training and Career Development Paper Essay

Every organization has the need for well-trained and educated employees. It is obviously important that the employees are capable of preforming every task that is necessary to complete the organizations goals. The times and industries will change and if we wish for our employees to stay ahead of the game then this is where the importance of training will come in. Employees and organizations will gradually fall behind in skills and training and it is the responsibility of the organization to uphold training, development and career development. Skills and training are imperative to the success of an organization and in this paper the explanation of the role of these things will be explained. The development of employees has the ability to improve overall success of an organization. Training is something that will be ever changing and will be re defined constantly as well as it will be one of the most important part of an organizations strategy. Training must be contributed to by the or ganization by providing tools that will be needed by the employees. Training is something that will be used to guide an organizations productivity, profitability, morale, and work environment. Training also helps an organization stay competitive and better performing than other companies in their perspective fields. Trainings will also have the ability to build team relationships and employee moral, creating a stronger workplace. In order to develop an organization must change what an employee knows, how they work, and even their attitudes toward their jobs, coworkers, manages, and the organization. In a way, training focuses on individual’s current jobs to help them enhance specific skills and abilities in order to perform their jobs (DeCenzo & Robbins, 2007). Development methods vary and should be used wisely committee assignments, simulations, job rotations, seminars, assistants, and on the job training. Employee  development methods techniques that can be developed while on the job. However, there are some techniques that can be developed off the job as well (DeCenzo & Robbins, 2007). Using all of these can reveille different technic about different employees. Revealing different traits about employees can be a very helpful fact to managers. These things will also show the employees what they are capable of and even give them new knowledge, skills, and abilities. This kind of method can provide with a more reliable and comprehensive evaluation of the employee by his supervisor (DeCenzo & Robbins, 2007). Organizational development is very important to organizations because it will tell the organization how they and their employees function as a team. Organizational development strategies can be used to help employees become more committed and more adaptable, which ultimately improves the organization as a whole (â€Å"Organizational Development†, 2012). Organizational development is what employees will see and how they will react to the organization its self. If your employees feel the trust in the organization then the organization will create loyal and hard working employees that will overall create a more effective work place. Human resource management plays a large part in career development by guiding and helping employees succeed to there fullest. Human resource management is tasked with training and keeping up with all new techniques. Also any time the organization acquires new employees human resources is tasked with educating and training those employees in the goals of the organization. Human resources will also be the ones that will set the requirements for all jobs within the organization. Human resource management will attempt to keep everything within the company fair and keep setting the bar for promotion keeping the employees interested in their jobs within the organization. Once I have completed my bachelor’s program and earned my degree the plan is to continue my military career and go on to Officer Candidate School. I wish to be able to lead and care for my Marines with the best of my ability. Troop well fair is one of the most important things to me hence why my focus has been on human resources. Currently in my position I am able to take care of my Marines and am enhancing my career with my education. Employee education and training is very important within any organization and if there needs to be someone to guide employees down the correct path in reaching their own personal goals as well as the goals of  the organization. Career development and employee training is are two key parts to any organization and with out one the other will fail and if both are not running at optimum potential then the organization will slowly decline then fail. References: DeCenzo, D. A., & Robbins, S. P. (2007). Fundamentals of Human Resource Management (9th ed.). Hoboken, NJ: John Wiley & Sons. Organizational development. (2012). Retrieved from http://www.enotes.com/organizational-development-reference/organizational- development-176845

The Sarbanes Oxley Act Of 2002 - 1133 Words

As before, both companies stock prices went from bad, to worse – eventually becoming de-listed. In addition, both companies lost shareholder equity, reducing the value of the investment for the stakeholders. In WorldCom’s case, about 180 billion dollars was robbed from the pocket of the shareholder. While many people were directly affected by these scandals, many were indirectly affected as well due to the externalities caused by these greedy firms. The industry, for example, was to be untrusted. To try and instill trust back into customers, the Securities and Exchange Committee proposed and implemented a new law. This policy was put in place to regulate the accounting practices and to make them more honest. Titled the Sarbanes-Oxley Act†¦show more content†¦WorldCom, for example, was facing a downward trend in their industry. The telecommunications company was going south, especially thanks to text messaging and the internet. In addition, the government denied them the ability to merge with Sprint (a $129 billion dollar merger), which quickly halted their growth. WorldCom had built a growth strategy built upon mergers and acquisitions, instead of growing product lines and larger marketing campaigns. So when the federal government denied their ability to grow large enough to discourage competition, they had to look elsewhere to increase shareholder profitability. Another venue of motivation was of course based upon the Fraud Triangle. This diagram or model consists of three things for one to commit fraud: pressure, opportunity, and rationalization. WorldCom had all three things – leading them straight towards disaster. The CFO was facing immense pressure from stakeholders and the executive board to increase profits (and growth), he had the opportunity as he controlled the books, and he either had justification or, more probably, a lack of ethics. Applying this triangle to Enron, all three factors were present. Enron was facing imme nse pressure to continue their standing as one of the top 10 fortune 500 companies, as well as continuing to be named one of the world’s most